Like “Cut to the Chase“, the “Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer’s Little Books)“ was a quick read; Unfortunately, it wasn’t as engaging for me.

I’ve seen some of Gitomer’s books before, so I knew they had a “sales” angle to them, but somehow I expected this one to be a bit more about negotiating then selling. My mistake.

The lessons:

  • Be passionate about what you’re selling
  • Add value — be interested in solving people’s problems, not selling them a solution
  • Be funny
  • Be entertaining
  • Be confident
  • Be persistent
  • Write a lot

All good lessons, and good things to practice; But there wasn’t enough substance for me to recommend the book.

Next up from the Personal MBA reading list for me is “Bargaining for Advantage: Negotiation Strategies for Reasonable People 2nd Edition“.