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    More reading, “Little Green Book of Getting Your Way”

    Filed under: books — June 30, 2008

    Like “Cut to the Chase“, the “Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer’s Little Books) was a quick read; Unfortunately, it wasn’t as engaging for me.

    I’ve seen some of Gitomer’s books before, so I knew they had a “sales” angle to them, but somehow I expected this one to be a bit more about negotiating then selling. My mistake.

    The lessons:

    • Be passionate about what you’re selling
    • Add value — be interested in solving people’s problems, not selling them a solution
    • Be funny
    • Be entertaining
    • Be confident
    • Be persistent
    • Write a lot

    All good lessons, and good things to practice; But there wasn’t enough substance for me to recommend the book.


    Next up from the Personal MBA reading list for me is “Bargaining for Advantage: Negotiation Strategies for Reasonable People 2nd Edition“.



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