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Spidey vs. Rain Man

Another great post from the frog Design Mind series, this time exploring risk-taking in product design by comparing data-driven design (aka Rain Man) to emotional-driven design (aka Spider Man):

"Spider-Man products inspire passion because they tap into people’s latent emotions, creating a bond that goes beyond reason. Just as importantly, Spider-Man thinking allows envisioning radically better products. Rain Man thinking is all about benchmarking and making products that are "good enough." Spider-Man thinking draws on an a larger vision and says, "Don’t follow the numbers, make others follow you."

Read: From Rain Man to Spider-Man: A Tale of Two Products

(via gizmodo.)