Like the book in my previous review, I bought "Technical Blogging: Turn Your Expertise into a Remarkable Online Presence", by Antonio Cangiano, during a winter e-book sale. Unlike the book in my previous review, I enjoyed this one.
While I've been blogging for over a decade, its never been a professional thing--I tend to write posts that are mostly reminders to my future self. I've thought about taking blogging more seriously (and have started, and abandoned a few that didn't work out) but this book gave me new focus and motivation.
Technical Blogging is organized in five main sections:
Through each section, Cangiano's style is to offer very specific steps for each topic, along with an open-book view of his blogs' traffic and revenue numbers. It's opinionated and reads like a blogging consultant telling you want to do. That style doesn't always work for me, but in this case, I appreciated the frankness.